A new arts channel is launching on Sky on in 2004. According to Sky’s press release, it will feature profiles on writers, as well as documentaries and programmes on music, the visual arts, dance, opera, theatre, design and literature.

The Arts Channel will screen on Sky’s digital channel 59 from March 1, 2004. The first month is free but from April Fool’s Day, it will cost $2.95 a week. On the board of the Arts Channel are David Ross, the co-founder of the Rialto Channel and the Rialto theatre chain; James Wallace, a businessman; and Lloyd Williams, a musician and manager of arts organisations.